Bollywood came to them when they were still concentrating on advertisement jingles, because sometimes it helps to be at the right place at the right time. Working in the same building as film director Sanjay Gupta, the brothers' work was overheard by the Bollywood director, who immediately signed them on to compose and record the theme of his 1997 Kajol and Saif Ali Khan-starrer Hameshaa. Before they knew it, Salim and Sulaiman had captured Bollywood's attention. Today Salim and Sulaiman are among Bollywood's hottest music directors, and everyone is dancing to their tunes. By incorporating western, folk, Hindustani and Sufi influences to their music, the duo has managed to enthrall audiences across the world and not only keep up with the changing face of India's film industry, but also help redefine it. When they aren't taking over Mumbai's B-town, they're composing jingles for television commercials of India's leading brands including Visa, Raymond and Pepsi; or producing albums for a long list of artists such as Adnan Sami, Voodoo Rapper, Style Bhai, Shweta Shetty and many more. The Indian audience also identifies television channel Sony and hit shows including Bigg Boss and Khatron ka Khiladi (Fear Factor) by the music created by this duo. They have previously been seen on many shows including Chak De Bacche (9X), Sa Re Ga Ma Grand Finale (Zee) and even been the face for Raymond Suitings. This year Indian Idol 5 puts them in the spotlight with Salim on the panel of judges in search for India's next singing superstar. If the fan following and regular additions to their awards list (Filmfare, Zee Cine, Screen, IIFA) are anything to go by, Salim and Sulaiman have earned the respect and adoration of both the audiences and the film industry in India. Winning an award at New York's Syracuse International Film Festival for Fashion..... nation last year for Nickelodeon USA's show Wonder Pets only serves as proof of their immense talent and diversity as music directors in a worldwide context.