Born in Mumbai in a cultured Gujarati Jain family, Apurv Kamlesh Shah started his Singing career in his Junior college where he was declared WINNER in his very first intercollegiate competition. Though Apurv's heart and soul was in music, his family advised him to complete his studies. Apurv cleared B.com, M.B.A in flying colours and then he served for a leading financial organisation as an successful 'Financial Manager' for 3 years where he was awarded several Marketing awards by MD & Chairman of the company. Let it be any Event namely Corporate, Wedding, Private, College or Cultural Festival, Social Gathering or Navratri, Apurv is Versatile and Performs customized sets of: latest Bollywood Tracks, old Evergreen Melodies & Retros, Sufi, Ghazals, Semi Classical, Devotional, Gujarati Folk, Garbas & Dandia. Apurv is awarded by pioneers of music like Shobha Gurtu, Asha Bhosle, Ghulam Ali, Khaiyyam, Anu Malik, Shravan of (Nadeem-Shravan duo), Rajesh Roshan & many others. The journey of Zee Tv's 'Saregamapa2007'& Sony Tv's 'K for Kishore' was the most memorable one where Apurv got opportunity to learn Voice culture from Vishal-Shekhar & inputs from Bappi Laheri & Amit Kumar and Accolades, compliments & blessings from pioneers of Music Industry.